How to choose the best types of social media for your business!
With the ever-growing number of social media platforms, it can be overwhelming to constantly wonder whether each of them is worth your time.
To avoid spending too much of your time learning the ropes of every new platform, let your social media marketing strategy guide your decisions, and only join the networks that support your goals.
Follow these three tips to build your own criteria that will help you evaluate any new social media platform, no matter what it is or how it works.
1.Know your audience
The first question you should ask before joining a new social media platform is: where is your audience?
It makes more sense to go where your audience is already hanging out than to join a new platform and attract your audience to it.
The second thing to understand is how your audience is using that platform. What type of content are they looking for? Which types of accounts do they follow? Are they passive consumers or content creators
2. Keep up to date with social media statistics
Whenever a new social media platform emerges, it’s essential to know the difference between a shiny new object and a fast-growing platform that has the potential to stick.
Although no one can tell the future, one way to know if a platform has staying power is to compare its statistics to established social media platforms.
3. Align to your key business goals
Ask yourself: which platforms match my business goals best?
For example, if one of your goals is to increase awareness about a new product or service that could benefit from video tutorials, you should focus on video-only platforms (like YouTube and Vimeo) or video formats available on the sites you’re already active on (like Instagram Stories and Reels, Facebook Live, etc.).